How do Instagram Trial Reels work?
Trial Reels is an Instagram feature that allows you to test a video on an audience that does not follow you before publishing it for your followers.
When you create such a post, it does not appear in your main feed and profile for followers during the test period.
Conversion modes to a regular post
When publishing Trial Reels, Instagram offers to choose how the video will become available to everyone (including your followers):
- Manually — you decide when to make the video regular. This is done directly in the Instagram app: you need to go to the settings of a specific Reel and select the "Share to everyone" option.
- Based on results (automatically) — Instagram will automatically publish the video to your feed and profile if it shows good reach and engagement results among non-followers within the first 72 hours.
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Currently, it is impossible to convert a post from trial mode to regular mode via API (and, accordingly, through third-party services). This can only be done automatically by Instagram itself or manually in the official app.