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How is engagement dynamics calculated?

Engagement dynamics shows how your audience's activity changes over time. It compares metrics for different periods, for example, between the current week and the previous week.

Simple engagement formula:

Engagement = (Likes + Comments + Reposts) / Number of followers × 100%

What is engagement dynamics:

This is a graph that shows how engagement, likes, and comments change over time.

Daily ER:

Engagement percentage relative to the number of followers on the publication date.

Daily ER = (Total Interactions / Number of Followers) × 100%

Daily ERR:

Engagement percentage relative to the number of users who saw the post.

Daily ERR = (Total Interactions / Reach) × 100%

Daily ERV:

Engagement percentage relative to the number of views of the post.

Daily ERV = (Total Interactions / Views) × 100%

How ​​to understand the results:

  • Positive value: engagement is growing – that's good!