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How is engagement dynamics calculated?

Engagement dynamics shows how your audience's activity changes over time. It compares metrics for different periods, for example, between the current week and the previous week.

Simple engagement formula:

Engagement = (Likes + Comments + Reposts) / Number of followers × 100%

What is engagement dynamics:

This is a graph that shows how engagement, likes, and comments change over time.

How ​​to understand the results:

  • Positive value: engagement is growing – that's good!